We designed and produced the renewal of Pet Memorial Park website. We proposed a modern update to the image that this business had already developed. Our intent was to communicate, together with the information about the business, a sense of peace, respect and thankfulness to the pets. We used light, low contrast tones, and imagery that recalls nature, life flowers and clouds, to support the concept of purity and harmony and to bring a feeling of relief.
Besides simplifying the original website hierarchy of pages, we added a new page with pet tributes: a digital wall where visitors can leave a few words to remember and thank their lost friend, and where to read other people messages too.