Saitama River Frontier is a fast growing group of four golf resorts in Saitama Prefecture, Japan. We provided them with a redesign of the website, that started first with a rearrangement of the sitemap and pages hierarchy. We divided the original website into a mother-ship top website with four children-websites, one for each golf resort. This simplification in the navigation provides a much smoother user experience and therefore more conversions into satisfied visitors and clients.
The design take cues from the rounded shapes of the golf fields and so uses the graphic element of curves and organic shapes to create a dynamic, sporty and soft impression. The carefully studied color palette brings unicity to each child-website while keeping coherence within the group.
The website is naturally responsive and ready to be accessed by any device in 2019 and for many years to come.