LYNX is a business-consulting agency with office in Kyoto Tower. When the agency decided to open a new English language school, they contacted us to build their new website. The goal was to provide information about the business and about the new school, and to attract new customers and students thanks to special offers available only on the website. The specific targets that the website has to address (i.e. B2B and B2C) drove the information architecture design. We developed a homepage that explicitly differentiates the two different cores of LYNX, yet it explains thoroughly the one and unique identity that they share, an identity made of professionalism, competences and trustfulness. Through the website, LYNX can now provide information both about their original business consulting services and about their brand new English classes for casual people, thus showing a professional image and ultimately getting new clients.
UPDADE: two years after the first implementation, we updated the design in order to reflect the changes and evolution that had undergone within the client’s company.